#10 in our directory
Best for approachable all-in-one seo research
Keyword, link, crawl, and rank-tracking tools backed by familiar Moz metrics.
Starting price
From $49/mo
Entry pricing and annual discounts vary by plan; verify current limits on the official pricing page.
Verified from the official source on August 24, 2026.
Pricing source
We verified this snapshot against the provider’s official pricing source. Automated history tracking is not yet active for this profile.
View official pricing source ↗Current snapshot
From $49/mo
Entry pricing and annual discounts vary by plan; verify current limits on the official pricing page.
Last manually verified August 24, 2026.
Directory overview
Moz Pro combines keyword exploration, link research, site crawling, competitive analysis, and campaign rank tracking in a relatively approachable interface.
What we like
What to consider
Review intelligence
A brief analysis of 10 current reviews (10 CAPTERRA), with every point linked to the review text that supports it.
General sentiment · positive
Overall sentiment is positive but qualified by concerns about accuracy, pricing, and navigation.
Moz Pro offered a very good experience with an intuitive UI and wide range of featuresCAPTERRA · Jun 16, 2025
Excellent insights into SEO performanceCAPTERRA · Dec 21, 2023
It's not always reliable.CAPTERRA · Nov 10, 2025
I wouldn't pay for it.CAPTERRA · Nov 30, 2023
Snapshot Aug 26, 2026 · 4.2/5 average
Aug 26, 2026 · positive
Initial sentiment baseline established.
Things customers like
Keyword and ranking tools
Keyword research, tracking, and ranking improvement are praised.
The Keyword research tool is easy to use.CAPTERRA · Nov 10, 2025
What I like best about Moz Pro is its website keyword rank tracking toolCAPTERRA · Apr 5, 2024
Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing contentCAPTERRA · Dec 21, 2023
Interface and setup
The interface is described as intuitive or easy to use, with straightforward setup and tracking.
an intuitive UICAPTERRA · Jun 16, 2025
responsive and easy to setup and track keywordsCAPTERRA · Jun 16, 2025
The interface is easy to useCAPTERRA · Dec 21, 2023
Feature range
The breadth and usefulness of the SEO feature set receive praise.
Great UI with a wide range of tools to improve SEOCAPTERRA · Jun 16, 2025
Moz Pro has a lot of features that are helpful for SEO.CAPTERRA · Nov 12, 2024
The platform is robust and even after using it for a while, I'm still finding new features to explore.CAPTERRA · Nov 26, 2023
Things customers don't like
Data accuracy
Keyword, traffic, SERP, ranking, and competitor results are reported as sometimes inaccurate.
On more than one occasion, the keyword and traffic stats weren't accurateCAPTERRA · Nov 10, 2025
Sometimes the serp analysis data and rankings are not as accurateCAPTERRA · Jun 16, 2025
Some of the results in True Competitor aren't accurateCAPTERRA · Dec 21, 2023
Price and value
Subscription cost and value relative to alternatives are recurring concerns.
Moz Pro is expensive.CAPTERRA · Nov 12, 2024
Cost of the subscription unfortunately was downsideCAPTERRA · Feb 18, 2024
the price is similar to other similar tools that have more and better featuresCAPTERRA · Nov 30, 2023
Navigation and UX
Navigation and feature discovery can be confusing or challenging.
The interface can be confusing at times.CAPTERRA · Nov 12, 2024
I found very hard to find the feature I was looking for.CAPTERRA · Nov 30, 2023
Finding things in the navigation set up can be a little challenging.CAPTERRA · Nov 26, 2023
Also consider
#1 · Best for
Integrated agency SEO workflows
Research, create, audit, optimize, and track from one workspace.
#2 · Best for
Broad SEO and market research
A deep toolkit for keyword, competitor, content, and advertising research.
#3 · Best for
Backlinks and competitive research
Link intelligence and content research with a focused SEO interface.