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#2 in our directory

Best for broad seo and market research

Semrush

A deep toolkit for keyword, competitor, content, and advertising research.

Current starting price

From $117.33/mo billed annually

SEO starts at $117.33 monthly on annual billing or $139 month-to-month.

Last checked Aug 24, 2026

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Pricing monitor

Semrush price history

Automatically checked against the official pricing source. Material pricing changes are added to this timeline.

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Last checked Aug 24, 2026

Current plans

  • Advanced SEO + AI Search$455.67monthly, billed annually · $549 month-to-month
  • Pro+ SEO + AI Search$248.17monthly, billed annually · $299 month-to-month
  • SEO$117.33monthly, billed annually · $139 month-to-month
  • Starter SEO + AI Search$165.17monthly, billed annually · $199 month-to-month

Recorded history

  1. Baseline captured · Aug 23, 2026

    From $117.33/mo billed annually

    SEO starts at $117.33 monthly on annual billing or $139 month-to-month.

Directory overview

What Semrush does best

Semrush offers one of the broadest collections of search and digital marketing datasets available to agency teams.

Key capabilities

  • Keyword research
  • Competitive research
  • Site auditing
  • Position tracking
  • Content and AI-search tools

What we like

  • Large research surface
  • Mature competitor intelligence
  • Extensive supporting toolset

What to consider

  • Add-ons and extra users increase cost
  • The interface can feel dense

Review snapshot

What users talk about

Recurring themes to explore when reading current product reviews.

01

Research depth

02

Breadth of features

03

Learning curve and plan complexity

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