#2 in our directory
Best for broad seo and market research
A deep toolkit for keyword, competitor, content, and advertising research.
Current starting price
From $117.33/mo billed annually
SEO starts at $117.33 monthly on annual billing or $139 month-to-month.
Last checked Oct 8, 2026
Pricing monitor
Automatically checked against the official pricing source. Material pricing changes are added to this timeline.
View official pricing source ↗Last checked Oct 8, 2026
Current plans
Recorded history
Price change detected · Sep 13, 2026
From $117.33/mo billed annually
SEO starts at $117.33 monthly on annual billing or $139 month-to-month.
Price change detected · Sep 12, 2026
Starting at £95.07/month
Pricing plans are billed monthly or annually with discounts for annual payments.
Price change detected · Sep 11, 2026
Starting at €112.52/mo
Pricing plans for Semrush vary based on the level of service and features needed, with options for monthly or annual billing.
Price change detected · Sep 10, 2026
Starting at €112.52/month
Pricing plans vary based on the number of websites, keywords, and features, with discounts for annual billing.
Price change detected · Sep 9, 2026
Starting at €112.52/mo
Pricing plans for Semrush SEO and AI Search tools, with options for freelancers, small businesses, and agencies, billed monthly or annually.
Baseline captured · Aug 23, 2026
From $117.33/mo billed annually
SEO starts at $117.33 monthly on annual billing or $139 month-to-month.
Directory overview
Semrush offers one of the broadest collections of search and digital marketing datasets available to agency teams.
What we like
What to consider
Review intelligence
A brief analysis of 11 current reviews (11 CAPTERRA), with every point linked to the review text that supports it.
General sentiment · mixed
Sentiment is mixed: one review calls the experience “exceptional” (review 322), but other reviews report that cancellation “did not stop the billing” (review 671) and that historical data “produced completely different results” (review 319).
My overall experience with Semrush has been exceptional.CAPTERRA · May 26, 2026
Cancelling the subscription did not stop the billing.CAPTERRA · Sep 14, 2026
produced completely different results across all four tracked AI platformsCAPTERRA · Jun 18, 2026
Snapshot Sep 19, 2026 · 3.4/5 average
Sep 19, 2026 · mixed
Overall sentiment remains mixed.
Sep 3, 2026 · mixed
Initial sentiment baseline established.
Things customers like
SEO and competitor research
SEO research and competitor analysis receive strong praise: “Keyword research and Site Audit are genuinely good” (review 671), while another review highlights an “incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features” (review 322).
Keyword research and Site Audit are genuinely good.CAPTERRA · Sep 14, 2026
incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis featuresCAPTERRA · May 26, 2026
All-in-one platform and efficiency
The consolidated platform can save time and replace separate tools: “having everything in one platform saved us from paying for two separate tools” (review 671), and it “saves immense time” through “one centralized platform” (review 322).
having everything in one platform saved us from paying for two separate toolsCAPTERRA · Sep 14, 2026
It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platformCAPTERRA · May 26, 2026
Website audits and improvement guidance
Website analysis is described as actionable: it is “really useful to find the areas that need to be improved and what you need to do to improve them” (review 320), while another review values “audits of my websites, tracking of keywords, gaps between competitors” (review 323).
really useful to find the areas that need to be improved and what you need to do to improve themCAPTERRA · Jun 16, 2026
audits of my websites, tracking of keywords, gaps between competitorsCAPTERRA · May 6, 2026
Things customers don't like
Pricing
Several reviews consider the price high: “Price is somewhat more than other software” (review 315), “Paid plans are very very expensive and not for everyone” (review 316), and “The pricing is quite expensive” (review 322).
Price is somewhat more than other software.CAPTERRA · Jul 30, 2026
Paid plans are very very expensive and not for everyone.CAPTERRA · Jul 26, 2026
The pricing is quite expensive, especially for individual freelancers or small agencies.CAPTERRA · May 26, 2026
Complexity and learning curve
The interface can be difficult initially: one review calls it “bloated, confusing, and overly complicated to navigate for basic tasks” (review 314), while others say it can be “a little overwhelming” (review 320) and has “a steep learning curve for beginners” (review 322).
bloated, confusing, and overly complicated to navigate for basic tasksCAPTERRA · Aug 26, 2026
at times it can be a little overwhelmingCAPTERRA · Jun 16, 2026
has a steep learning curve for beginnersCAPTERRA · May 26, 2026
Cancellation, refunds, and support
Three reviews report billing or refund problems: “Cancelling the subscription did not stop the billing” (review 671), “their customer service refused my request on the spot” (review 314), and “Semrush refused to provide a refund” (review 321).
Cancelling the subscription did not stop the billing.CAPTERRA · Sep 14, 2026
their customer service refused my request on the spotCAPTERRA · Aug 26, 2026
Semrush refused to provide a refund.CAPTERRA · Jun 12, 2026
Also consider
#1 · Best for
Integrated agency SEO workflows
Research, create, audit, optimize, and track from one workspace.
#3 · Best for
Backlinks and competitive research
Link intelligence and content research with a focused SEO interface.
#4 · Best for
Flexible multi-client rank tracking
Practical tracking, auditing, reporting, and research for growing agencies.