#3 in our directory
Best for backlinks and competitive research
Link intelligence and content research with a focused SEO interface.
Current starting price
Starting at ¥19,900/mo
Ahrefs offers various pricing plans with different features and limits, including Lite, Standard, Advanced, and Enterprise, with prices starting at ¥19,900 per month.
Last checked Oct 8, 2026
Pricing monitor
Automatically checked against the official pricing source. Material pricing changes are added to this timeline.
View official pricing source ↗Last checked Oct 8, 2026
Current plans
Recorded history
Price change detected · Oct 8, 2026
Starting at ¥19,900/mo
Ahrefs offers various pricing plans with different features and limits, including Lite, Standard, Advanced, and Enterprise, with prices starting at ¥19,900 per month.
Price change detected · Oct 7, 2026
Starting at $99/mo
Ahrefs offers subscription packages for any budget with a 17% discount for annual billing
Price change detected · Oct 6, 2026
Starting at $29/mo
Ahrefs offers various pricing plans with different features and limits, and you can save up to 17% by paying annually
Price change detected · Oct 5, 2026
Starting at $129/mo
Ahrefs offers subscription packages for any budget with discounts for annual billing
Price change detected · Oct 3, 2026
Starting at $129/mo
Ahrefs offers subscription packages with monthly or annual billing, and discounts for annual commitments
Price change detected · Oct 2, 2026
Starting at ¥19,900/mo
Ahrefs offers subscription packages for any budget with monthly and annual billing options, and a 17% discount for annual payments
Price change detected · Sep 30, 2026
Starting at $129/mo
Ahrefs offers subscription packages with monthly or annual billing, and prices vary based on the plan and features included
Price change detected · Sep 29, 2026
Starting at ¥19,900/mo
Ahrefs offers subscription packages for any budget with monthly and annual billing options, and a 17% discount for annual payments
Price change detected · Sep 27, 2026
Starting at $129/mo
Ahrefs offers subscription packages for any budget with monthly and annual billing options
Price change detected · Sep 25, 2026
Starting at $129/mo
Ahrefs offers subscription packages for any budget with monthly and annual billing options, and a 17% discount for annual commitments
Price change detected · Sep 24, 2026
Starting at $129/mo
Ahrefs offers subscription packages for any budget with monthly and annual billing options.
Price change detected · Sep 23, 2026
Starting at ¥19,900/mo
Ahrefs offers subscription packages for any budget with discounts for annual billing, starting at ¥19,900/mo.
Directory overview
Ahrefs is a favorite for backlink analysis, competitive discovery, keyword research, and finding content opportunities.
What we like
What to consider
Review intelligence
A brief analysis of 10 current reviews (10 CAPTERRA), with every point linked to the review text that supports it.
General sentiment · positive
Overall sentiment is positive, emphasizing useful SEO capabilities and rich data, while pricing, complexity, support speed, and one report of declining data quality temper the praise.
Overall, my experience with Ahrefs has been very positive.CAPTERRA · Feb 24, 2026
Overall, a really happy experience.CAPTERRA · Jan 27, 2026
Declining quality of data since 2023CAPTERRA · Sep 24, 2025
Snapshot Sep 19, 2026 · 4.4/5 average
Sep 19, 2026 · positive
Initial sentiment baseline established.
Things customers like
SEO research and tracking
Rank tracking, keyword research, and competitor analysis receive strong praise.
Ahrefs is a solid tool that provided us with good rank tracking, results, and strategic adviceCAPTERRA · Jul 6, 2026
Ahrefs is very strong in rank tracking and competitor research.CAPTERRA · Feb 24, 2026
Data depth
The breadth and depth of SEO data are valued.
Such a vast set of data that covers so many domains and termsCAPTERRA · Jun 23, 2026
It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research.CAPTERRA · Sep 6, 2025
Interface and navigation
The interface is described as clear, visual, and easy to navigate.
The graphics, the colors, and the visual layout make understanding a lot of data feel effortless.CAPTERRA · Apr 28, 2026
The navigation inside the tool is clean and easyCAPTERRA · Feb 24, 2026
Things customers don't like
Pricing
High pricing and value for money are recurring concerns, particularly for smaller organizations and teams.
Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost.CAPTERRA · Apr 28, 2026
The pricing model is not great on value of money to a mid sized retail teamCAPTERRA · Mar 4, 2026
the pricing is highCAPTERRA · Feb 24, 2026
Complexity and learning curve
The range of options can feel overwhelming and require time to learn.
Sometimes the options and filters can be somewhat overwhelmingCAPTERRA · Jun 23, 2026
It can be a bit overwhelming and complex and times.CAPTERRA · Jan 27, 2026
some features have a learning curve.CAPTERRA · Jul 31, 2025
Support response time
Support response time is criticized for urgent questions and projects.
customer service takes too much time to answer an important security question about user access.CAPTERRA · Mar 4, 2026
sometimes not fast enough when you are working on urgent client projects.CAPTERRA · Feb 24, 2026
Also consider
#1 · Best for
Integrated agency SEO workflows
Research, create, audit, optimize, and track from one workspace.
#2 · Best for
Broad SEO and market research
A deep toolkit for keyword, competitor, content, and advertising research.
#4 · Best for
Flexible multi-client rank tracking
Practical tracking, auditing, reporting, and research for growing agencies.