#31 in our directory
Best for seo and geo content production
Research, brief, write, optimize, refresh, and monitor content from one workspace.
Starting price
From $39/mo annually
Starter starts at $39 monthly on annual billing or $49 month to month.
Verified from the official source on August 24, 2026.
Pricing source
We verified this snapshot against the provider’s official pricing source. Automated history tracking is not yet active for this profile.
View official pricing source ↗Current snapshot
From $39/mo annually
Starter starts at $39 monthly on annual billing or $49 month to month.
Last manually verified August 24, 2026.
Directory overview
Frase combines SERP research, content briefs, optimization, AI drafting, inventory audits, and AI-visibility features for content teams.
What we like
What to consider
Review intelligence
A brief analysis of 9 current reviews (9 CAPTERRA), with every point linked to the review text that supports it.
General sentiment · positive
Sentiment is positive overall, with strong recommendations and praise for usefulness, alongside concerns about add-on costs and one strongly negative reliability experience.
Highly recommend.CAPTERRA · Jul 29, 2025
the software is a very good investment.CAPTERRA · Oct 21, 2024
It's been a generally great experienceCAPTERRA · Aug 9, 2023
I'd recommend exploring other tools that offer a smoother experience.CAPTERRA · Oct 9, 2023
Snapshot Sep 19, 2026 · 4.6/5 average
Sep 19, 2026 · positive
Initial sentiment baseline established.
Things customers like
Ease of use
Frase is described as easy to use and practical for creating content.
It is easy to use even for novices such as ourselves.CAPTERRA · Jul 29, 2025
Frase is easy to use and very effective.CAPTERRA · Oct 21, 2024
consegui gerar textos de forma pratica e coerente.CAPTERRA · May 17, 2023
SEO research and optimization
The reviews praise Frase for finding topics, questions, and keywords that support SEO-focused content.
I can find questions from Frase that people ask on Quora and Google.CAPTERRA · Feb 24, 2024
Frase makes it really easy to find topics and keywords to write about and the content brief feature is a game-changer.CAPTERRA · Aug 9, 2023
They suggest me important keyword and term thats can help to rank on google which is useful to meCAPTERRA · Jul 13, 2023
AI-assisted drafting
The AI writing tools are praised for producing long, structured, and coherent text.
The software produced a nice and long blog post with keywords, subtitles and formatting.CAPTERRA · Oct 21, 2024
consegui gerar textos de forma pratica e coerente.CAPTERRA · May 17, 2023
Things customers don't like
Additional AI cost
AI writing and keyword features require a separately purchased add-on.
The AI writing requires paying for an additional monthly addon.CAPTERRA · Aug 9, 2023
To get Ai writer and keyword feature i have to purchase another addons which I don’t like.CAPTERRA · Jul 13, 2023
Interface and learning curve
The interface is described as unintuitive or initially confusing in two reviews.
It felt less intuitive, buggy, and glitchy, especially when compared to its competitors.CAPTERRA · Oct 9, 2023
la interfaz puede ser confusa y abrumadora al principio.CAPTERRA · Feb 20, 2023
Reliability and instruction following
One review reports non-responsive controls, ignored keywords, and unreliable AI output.
I encountered issues with non-responsive buttons, the tool simply ignored required keywords, the AI writer seemed to go off the rails at times ignoring the instructions, and other issues.CAPTERRA · Oct 9, 2023
Also consider
#1 · Best for
Integrated agency SEO workflows
Research, create, audit, optimize, and track from one workspace.
#2 · Best for
Broad SEO and market research
A deep toolkit for keyword, competitor, content, and advertising research.
#9 · Best for
On-page content optimization
Data-guided content briefs, editing, auditing, and AI-search workflows.