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#15 in our directory

Best for scaled multi-client reporting

Whatagraph

Cross-channel data collection, transformation, dashboards, and report delivery.

Starting price

From €699/mo annually

The Max plan includes 50 source credits; Prime uses custom pricing for larger deployments.

Verified from the official source on August 24, 2026.

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Pricing source

Whatagraph published pricing

We verified this snapshot against the provider’s official pricing source. Automated history tracking is not yet active for this profile.

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Current snapshot

From €699/mo annually

The Max plan includes 50 source credits; Prime uses custom pricing for larger deployments.

Last manually verified August 24, 2026.

Directory overview

What Whatagraph does best

Whatagraph helps agencies centralize marketing data, standardize calculations, roll templates across clients, and deliver branded reports.

Key capabilities

  • Source connectors
  • Data transformation
  • Cross-client templates
  • White-label reports
  • Automated delivery

What we like

  • Built for agency scale
  • Reusable reporting systems
  • Centralized marketing data

What to consider

  • High entry price
  • Source-credit planning matters

Review intelligence

What customers are saying

A brief analysis of 10 current reviews (10 CAPTERRA), with every point linked to the review text that supports it.

General sentiment · positive

The feedback is positive overall, with praise for reporting and visualization alongside customization and integration limitations.

See 4 supporting reviews
  • Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.CAPTERRA · Mar 9, 2025
  • The data visualization is excellent.CAPTERRA · Oct 5, 2022
  • I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.CAPTERRA · Sep 23, 2023
  • Sometimes the data source integration is a bit trickyCAPTERRA · Oct 5, 2022

Snapshot Aug 26, 2026 · 4.1/5 average

Sentiment history (1)

  1. Aug 26, 2026 · positive

    Initial sentiment baseline established.

Things customers like

  • Reporting and data visualization

    Reporting and visualization receive strong praise for clarity and quality.

    See 3 supporting reviews
    • It provides an incredibly easy to understand overview of performanceCAPTERRA · Mar 9, 2025
    • The data visualization is excellent.CAPTERRA · Oct 5, 2022
    • Whatagraph beautifully displays data directly from our social data sources so our clients can easily digest the information.CAPTERRA · Aug 26, 2022

  • Time savings

    The reporting workflow saves time and allows greater focus on analysis and decisions.

    See 2 supporting reviews
    • I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisionsCAPTERRA · Sep 23, 2023
    • Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.CAPTERRA · Aug 31, 2022

  • Integrations and multichannel reporting

    Integrations support customizable, multichannel reporting across different data sources.

    See 2 supporting reviews
    • I appreciate its seamless data integration, customizable reporting, and interactive dashboards.CAPTERRA · Oct 2, 2023
    • It's super easy to integrate different sources and create multi-channel reports.CAPTERRA · Sep 1, 2022

Things customers don't like

  • Report customization

    Report appearance, structure, and section design have limited flexibility.

    See 3 supporting reviews
    • I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.CAPTERRA · Sep 23, 2023
    • I just wish there were some options for sections, like a section header with text and background color.CAPTERRA · Sep 1, 2022
    • I'd also like to have slightly more flexibility on report design.CAPTERRA · Aug 31, 2022

  • Integration and data gaps

    Some data-source integrations are tricky or require manual spreadsheet work.

    See 3 supporting reviews
    • Sometimes the data source integration is a bit trickyCAPTERRA · Oct 5, 2022
    • there is no direct Tik Tok integration (Tiktok ads only)CAPTERRA · Sep 1, 2022
    • Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoyingCAPTERRA · Aug 31, 2022

  • Learning curve

    One review describes the building process as requiring product-specific knowledge and not being overly intuitive.

    See supporting review
    • You have to learn their language and the way they build things. It is not overly intuitive.CAPTERRA · Mar 9, 2025

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